Ad Buddy: calculate ad spend profitability
Plan Google Ads, LinkedIn Ads, or paid social campaigns before spending the money. Enter your budget, CPC or CPM, conversion rate, close rate, and deal value to estimate ROI, profit, CPA, revenue, and break-even CPC.
What Ad Buddy calculates
Use this calculator as a quick paid acquisition decision filter before you launch, scale, or pause a campaign.
Estimate paid campaign ROI
This free ad ROI calculator helps you model campaign economics before investing more budget.
Campaign inputs
Use realistic numbers. The calculator updates instantly as you type.
Projected results
Use this as a decision filter before launching or scaling a campaign.
How to use Ad Buddy
Use Ad Buddy before launching Google Ads, LinkedIn Ads, Meta Ads, or any paid acquisition campaign. The goal is not to predict the future perfectly. The goal is to see whether the campaign economics are close to workable.
- ROI% shows how much gross profit you generate for every dollar spent.
- Break-even CPC shows the maximum cost per click you can afford before the campaign loses money.
- CPA shows estimated customer acquisition cost from paid ads.
- Scenario profit helps compare conservative, expected, and aggressive conversion assumptions.
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